UCI HARTINI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.96

Achievement Summa Cum Laude

THESIS TITLE THE EFFECT OF CREDIBILITY AND PERCEIVED VALUE OF BEAUTY INFLUENCERS ON SOCIAL MEDIA TOWARDS PURCHASE INTENTIONS FOR SKIN CARE PRODUCTS IN GENERATIONS X, Y, AND Z