DWI INDAH LESTARI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

GPA 3.92

Achievement Summa Cum Laude

THESIS TITLE THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY AND PURCHASE INTENTION FOR INDONESIAN MSMES' READY-TO-EAT FOOD PRODUCTS