MUHAMMAD WIDO SYAFRULLAH

2401985116

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE ROLE OF GENDER MODERATION ON THE EFFECT OF WEBSITE PERSONALITY, UTILITARIAN, HEDONIC ON ONLINE IMPULSIVE BUYING IN E-COMMERCE IN INDONESIA