VITO OLOANDA

2402009115

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

THESIS TITLE THE INFLUENCE OF SOCIAL MEDIA MARKETING ON PURCHASE INTENTION OF GREEN SKINCARE PRODUCTS THROUGH CUSTOMER ENGAGEMENT IN INDONESIA: THE ROLE OF GENERATIVITY AS A MODERATOR