BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
Dany Triguna
dany triguna
2402209833
Jenjang
Strata 2
Program
MM (Management)
Fakultas
BINUS Business School Master Program
Judul Thesis
THE INFLUENCE OF SENSATIONAL CELEBRITY CONGRUENCE ON PURCHASE INTENTION THROUGH ADS/CONTENT BELIEVABILITY, BRAND CREDIBILITY & CONSUMER CONFIDENCE
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