BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 69
PATRICIA FELICITA ARDYAN
PATRICIA FELICITA ARDYAN
2440005744
Degree
Strata 1
Program/Study Program
Marketing Communication
Faculty/School
Faculty of Digital Communication and Hotel & Tourism
THESIS TITLE
INFLUENCER COMMUNICATION STRATEGIES IN THE SCARLETT PRODUCT MARKETING PHENOMENON AMONG GEN Z