BRAINARD OWEN SURYADJAYA

2440005782

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRODUCT AVAILABILITY, PRICE, AND BRAND AWARENESS ON PURCHASE DECISION MEDIATED BY PURCHASE INTEREST (STUDY ON READY TO DRINK (RTD) COFFEE ON GENERATION X IN JAKARTA)