REZA ISMA ALVIANSYAH

2440009982

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE PEEFF LAB BUSINESS DEVELOPMENT WITH ANALYSIS OF THE EFFECT OF ATTRACTIVINESS, INTERACTIVITY, AND ACTIVITY OF LIVE STREAMING ROOM ON IMPULSE BUYING INTENTION WITH PLEASURE MEDIATION IN THE BEAUTY AND CARE INDUSTRY