BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
REZA ISMA ALVIANSYAH
REZA ISMA ALVIANSYAH
2440009982
Degree
Strata 1
Program/Study Program
Business Creation
Faculty/School
BBS Undergraduate Program
THESIS TITLE
PEEFF LAB BUSINESS DEVELOPMENT WITH ANALYSIS OF THE EFFECT OF ATTRACTIVINESS, INTERACTIVITY, AND ACTIVITY OF LIVE STREAMING ROOM ON IMPULSE BUYING INTENTION WITH PLEASURE MEDIATION IN THE BEAUTY AND CARE INDUSTRY