BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 72
ZAHRAN ATHALLAH IKBAR
ZAHRAN ATHALLAH IKBAR
2440030891
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
THE INFLUENCE OF CONTENT MARKETING, LIVE STREAMING, AND CUSTOMER REVIEWS ON IMPULSIVE BUYING BEHAVIOR ON THE XYZ PLATFORM (STUDY IN GENERATION Z)