BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 70
ASTRID VEYNE KASI
ASTRID VEYNE KASI
2440032202
Degree
Strata 1
Program/Study Program
Business Creation
Faculty/School
BBS Undergraduate Program
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
THE IMPACT OF SOCIAL MEDIA MARKETING, VIRAL MARKETING, AND CELEBRITY ENDORSEMENT ON PURCHASE DECISIONS IN THE COOKIES BUSINESS