CHESSIA MARIA ANGELINA ANLISTA

2440041131

Degree Strata 1

Program/Study Program Public Relations (Malang Campus)

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE EFFECT OF KEY OPINION LEADER'S POPULARITY ON THE INSTAGRAM ACCOUNT @RUPARUPACOM ON IMPROVEMENT BRAND KNOWLEDGE RUPARUPA (STUDY ON FOLLOWERS OF INSTAGRAM ACCOUNT @RUPARUPACOM)