RAFFI DEANDRE PRADIAWAN GUNANDAR

2440043793
Degree Strata 1
Program/Study Program Marketing
Faculty/School BBS International Undergraduate Program
Campus BINUS
@ Senayan Campus
THESIS TITLE Factors Influencing Consumers’ Continuous Purchase Intentions on Shopee Livestream: An Examination from the Uses and Gratifications (U&G) Theory Perspective

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