BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 72
JOSHUA KANE
JOSHUA KANE
2440045962
Degree
Strata 1
Program/Study Program
Global Business Marketing
Faculty/School
BBS Undergraduate Program
THESIS TITLE
ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA AND INFLUENCERS ON PURCHASE INTENTION IN GENERATION Z IN THE FASHION INDUSTRY
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