RAKA ADYATHMA PAMBUDI

2440050685

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE INFLUENCE OF EASE OF USE, PERCEIVED PRICE AND ELECTRONIC WORD OF MOUTH (E-WOM) ON BRAND SWITCHING (CASE STUDY OF GENERATION Z USERS OF THE XYZ E-COMMERCE PLATFORM IN DEPOK CITY)