MICHELLE ANDRETTI HO

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

GPA 3.93

Achievement Summa Cum Laude, Wisudawan Terbaik

THESIS TITLE THE INFLUENCE OF COPYWRITING ON BRAND AWARENESS IN THE #SEBELUMGOJEK ADS AMONG FOLLOWERS OF THE GOJEKINDONESIA INSTAGRAM ACCOUNT