AMANDA RAHMADANI SURYA

2440051611

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF USER-GENERATED CONTENT, ELECTRONIC WORD-OF-MOUTH, AND BRAND EXPERIENCE ON BRAND CREDIBILITY ( A CASE STUDY ON USERS OF BRAND XYZ PRODUCTS IN THE JABODETABEK AREA)