CICI FINNA ANDIYA

2440057722

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYZING THE INFLUENCE OF SOCIAL MEDIA MARKETING ELEMENTS (INTERACTION, CUSTOMIZATION, ENTERTAINMENT, AND E-WOM) ON CONSUMER BRAND ENGAGEMENT IN AUTHENTIC INDONESIAN LOCAL COFFEE SHOPS FOR KEDAI KAFFEE K5 BUSINESS DEVELOPMENT