EVAN ROWAN PRIMUS

2440057905

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE ON BRAND PREFERENCE AT PT. KHONG GUAN BISCUIT FACTORY INDONESIA (CASE STUDY OF CONSUMERS IN DKI JAKARTA)