ROBERTUS WIDI BAYU PERKOSO SARDJU

2440058624

Degree Strata 1

Program/Study Program Marketing Communication

Faculty/School Faculty of Digital Communication and Hotel & Tourism

THESIS TITLE THE INFLUENCE OF THE USE OF TOYOTA INNOVA ZENIX BY POPE FRANCIS AS A BRAND ENDORSER ON TOYOTA'S BRAND REPUTATION AMONG YOUTUBE OTODRIVER SUBSCRIBERS