RYAN SYAHPUTRA

2440059280
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE CONSUMER BEHAVIOR AND MARKET ENTRY STRATEGY ANALYSIS OF THE CHERY OMODA E5 IN INDONESIA: THE IMPACT OF PRICE PERCEPTION, PRICE VULNERABILITY, AND PRICE OFFER FAIRNESS ON PURCHASE SATISFACTION AND DEALER SERVICE
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