MUHAMMAD ZIDDAN MAULID

2440059596
Degree Strata 1
Program/Study Program International Business Management
Faculty/School BBS Undergraduate Program
THESIS TITLE THE EFFECT OF BRAND IMAGE, E-SERVICE QUALITY, AND E-WORD OF MOUTH (E-WOM), ON BRAND SWITCHING (CASE STUDY ON GENERATION Z USERS OF THE XYZ E-COMMERCE PLATFORM IN JABODETABEK)
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