CALVIN GREGORIO

2440064412

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS ON CONTENT MARKETING, INFLUENCER MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) TOWARDS CUSTOMER ENGAGEMENT (CASE STUDY ON GENERATION Z USER OF E-COMMERCE PLATFORM XYZ IN JABODETABEK)