MUHAMMAD ARDIANSYAH

2440064892
Degree Strata 1
Program/Study Program Management
Faculty/School BBS Undergraduate Program
Campus BINUS
@ Alam Sutera Campus
THESIS TITLE ANALYSIS OF THE INFLUENCE OF BRAND EQUITY, LIFESTYLE, AND ELECTRONIC WORD OF MOUTH ON GEN-Z PURCHASING DECISIONS FOR TOMORO COFFEE IN THE TANGERANG AREA

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