BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
CHRISTOFER NATHANAEL
CHRISTOFER NATHANAEL
2440065213
Degree
Strata 1
Program/Study Program
Global Business Marketing
Faculty/School
BBS Undergraduate Program
THESIS TITLE
THE INFLUENCE OF CELEBRITY ENDORSEMENT AND BRAND IMAGE ON PURCHASE INTENTION OF LOCAL CLOTHING BRAND PRODUCTS IN SOUTH JAKARTA