RYZKA DWINDA SALSABILA

2440070150

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF PRODUCT INNOVATION, FAN COMMUNITY DEVELOPMENT, AND INVENTORY MANAGEMENT ON BUSINESS PERFORMANCE WITH COLLECTION VALUE MODERATION AND FAN SATISFACTION MEDIATION: A STUDY ON GENSHIN IMPACT GAME MERCHANDISE SALES BUSINESS