ROY SATRIO BAYU WIBOWO

2440074350

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BINUS Business School Undergraduate Program

THESIS TITLE THE EFFECT OF TIKTOK INFLUENCER MARKETING ON GENERATION Z'S PURCHASE INTENTION FOR ELECTRIC MOTORCYCLES: THE MEDIATING ROLES OF BRAND AWARENESS AND SALES PROMOTION AT THE 2025 IMOS (INDONESIA MOTORCYCLE SHOW)