MUMTAZAH ZULFA SURATIE

2440078941

Degree Strata 1

Program/Study Program Business Creation (Malang Campus)

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE EFFECT OF PACKAGING, PRODUCT PRICE, AND BRAND IMAGE ON CONSUMERS' PURCHASE DECISION OF RICE BOWL FAST FOOD IN THE CONSUMERS' AGE GENERATION IN MALANG CITY