BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 73
ZAHRANOV WIANTAMA
ZAHRANOV WIANTAMA
2440082150
Degree
Strata 1
Program/Study Program
Marketing
Faculty/School
BBS International Undergraduate Program
Campus
BINUS
@ Senayan Campus
THESIS TITLE
Understanding Purchase Intentions for Luxury Perfumes Among Generation Z in Indonesia: The Role of Brand Identity, Cultural Perception, and Social Influence