DAVIT CHRISTIAN SEMBIRING BRAHMANA

2440083411

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF BRAND IMAGE, E-SERVICE QUALITY, AND E-WORD OF MOUTH (E-WOM), ON BRAND SWITCHING (CASE STUDY ON GENERATION Z USERS OF THE XYZ E-COMMERCE PLATFORM IN JABODETABEK)