SHAFHAN ABI NUBLI HERMANTO

2440092460

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITY AND ELECTRONIC WORD OF MOUTH ON THE PURCHASE DECISION OF GOHAN-KU PRODUCTS (CASE STUDY IN GOHAN-KU BANDUNG)