BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
DANA PARISSA
DANA PARISSA
2440095411
Degree
Strata 1
Program/Study Program
Global Business Marketing
Faculty/School
BBS Undergraduate Program
THESIS TITLE
THE IMPACT OF LIVE STREAMING SHOPPING AND FLASH SALE ON IMPULSIVE BUYING DECISION OF LOCAL BRAND PERFUME MEDIATED BY POSITIVE EMOTION AMONG GEN Z IN DKI JAKARTA