BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
DINIS ALVARO
DINIS ALVARO
2440098256
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
THE EFFECT OF GAMIFICATION APPLICATIONS ON USER ENGAGEMENT, USER LOYALTY, AND USER RETENTION ON THE MYTELKOMSEL APPLICATION IN JAKARTA