JULIANA SRI TANI SINAGA

2440100582

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE ROLE OF AI TECHNOLOGY IN IMPROVING CONSUMER INTERACTION THROUGH CHATBOTS ON THE CONSUMER EXPERIENCE BY MEDIATING PERCEPTION OF INNOVATION AND USER INVOLVEMENT (STUDY ON ONLINE BEAUTY PRODUCTS IN JAKARTA)