MUTIARA GHASSANI

2440101263

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE ROLE OF BRAND ATTITUDE, BRAND TRUST, AND PSYCHOLOGICAL OWNERSHIP IN MEDIATION THE INFLUENCE OF KPOP IDOL AS BRAND AMBASSADOR ON REPURCHASE INTENTION ON LOCAL SKINCARE PRODUCTS