VIDIA LESTARI

2440101944

Degree Strata 1

Program/Study Program Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE EFFECT OF PERCEIVED EASE OF USE, PERCEIVED USEFULNESS, AND PERCEIVED ENJOYMENT ON PURCHASE INTENTION THROUGH BEHAVIORAL INTENTION AS A MEDIATING VARIABLE AMONG AI VIRTUAL TRY-ON USERS IN E-COMMERCE