BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
SREYDET LAY
SREYDET LAY
2440103243
Degree
Strata 1
Program/Study Program
Marketing
Faculty/School
BBS International Undergraduate Program
THESIS TITLE
THE EFFECT OF CULTURE ON CUSTOMERS' ATTITUDES TOWARD YOUTUBE ADVERTISING: THE MODERATING ROLE OF GENDER IN THE GREATER JAKARTA CONTEXT