NI KADEK INTAN PRAMESTI KENCANA DEWI

2440103552

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE ROLE OF SOCIAL MEDIA COMMERCE AND EWOM ON TECHNOLOGY ACCEPTANCE AND INFORMATION ADOPTION AND THEIR IMPACT ON THE PURCHASE INTENTION OF MSME CUSTOMERS IN THE FASHION SECTOR