SUCI CAHYAWATI

2440105816

Degree Strata 1

Program/Study Program International Business Management

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF PRICE DISCOUNT, ONLINE CUSTOMER REVIEW, AND HEDONIC SHOPPING MOTIVATION ON ONLINE IMPULSE BUYING LOCAL BEAUTY PRODUCTS (CASE STUDY ON GENERATION Z OF XYZ MARKETPLACE USERS IN JABODETABEK)