BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
SUCI CAHYAWATI
SUCI CAHYAWATI
2440105816
Degree
Strata 1
Program/Study Program
International Business Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
ANALYSIS OF THE INFLUENCE OF PRICE DISCOUNT, ONLINE CUSTOMER REVIEW, AND HEDONIC SHOPPING MOTIVATION ON ONLINE IMPULSE BUYING LOCAL BEAUTY PRODUCTS (CASE STUDY ON GENERATION Z OF XYZ MARKETPLACE USERS IN JABODETABEK)