ANANDA MERNISSI

2440108446

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE THE INFLUENCE OF THE EFFECTIVENESS OF LIVE STREAMING, CELEBRITY ENDORSEMENT, PROMOTIONAL TOOLS, AND ONLINE REVIEWS ON BRAND AWARENESS AND ONLINE SHOPPING BEHAVIOR: A STUDY ON COSMETICS CONSUMERS IN JABODETABEK