RIFQY AHMAD MAULANA

2440111983
Degree Strata 1
Program/Study Program Management
Faculty/School BBS Undergraduate Program
THESIS TITLE THE EFFECT OF PRODUCT INNOVATION AND PRODUCT KNOWLEDGE ON GENERATION Z'S PURCHASE INTENTION ON LOCAL COFFEE SHOP BEVERAGE PRODUCTS IN JABODETABEK AREA: BRAND IMAGE AS A MEDIATION VARIABLE
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