YOEL CHRISTIAN TANUJAYA

2440118264

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

THESIS TITLE THE ROLE OF MARKETING INTELLIGENCE, PRODUCT INNOVATION, PRICING, AND MARKETING COMMUNICATION CAPABILITY ON NETWORKING CAPABILITY AND COMPETITIVE ADVANTAGE AND THEIR IMPACT ON THE PERFORMANCE OF SMES IN THE DIGITAL FASHION SECTOR