BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
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Graduation
Wisuda 70
SOPHIA PUJI AMANDA HUTAGAOL
SOPHIA PUJI AMANDA HUTAGAOL
2440124752
Degree
Strata 1
Program/Study Program
Business Management
Faculty/School
BBS Undergraduate Program
THESIS TITLE
THE INFLUENCE OF GREEN BRAND IMAGE, TRUST, WILLINGNESS TO PAY, AND GREEN BRAND ATTITUDE ON PURCHASE INTENTION AMONG GENERATION Z IN INDONESIA