ANIFA MARLIN ANGGRAINI

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Bekasi

GPA 3.94

Achievement Summa Cum Laude

THESIS TITLE ANALYSIS OF THE USE OF KOREAN ARTISTS BRAND AMBASSADOR ON CONSUMER PERCEPTIONS OF QUALITY AND BRAND LOYALTY AND THE IMPACT ON CONSUMER PURCHASE INTENTIONS ON LOCAL SKINCARE PRODUCTS