IMAN BAGUS CAHYADY

2440126202

Degree Strata 1

Program/Study Program Business Management (PJJ)

Faculty/School BINUS Online Learning

Campus BULC Palembang

THESIS TITLE ANALYSIS OF THE USE OF KOREAN ARTISTS BRAND AMBASSADOR ON CONSUMER PERCEPTIONS OF QUALITY AND BRAND LOYALTY AND THE IMPACT ON CONSUMER PURCHASE INTENTIONS ON LOCAL SKINCARE PRODUCTS