JOSHUA HOWARD PRASETYO

2501961003

Degree Strata 1

Program/Study Program Global Business Marketing

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYSIS OF THE INFLUENCE OF CONTENT MARKETING AND ELECTRONIC WORD OF MOUTH (E-WOM) ON TIKTOK ON THE PURCHASE INTENTION OF F&B MSME PRODUCTS AMONG GENERATION X, MILLENNIALS, AND GENERATION Z