CECILIA NATALIE AGATHA

2501964554

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE "CASSADEA SCENT" BUSINESS DEVELOPMENT THROUGH AN APPROACH TO ANALYSIS OF THE INFLUENCE OF SOCIAL MEDIA MARKETING, STORE ENVIRONMENT, SALES PROMOTION, AND PERCEIVED VALUE ON PURCHASE DECISION IN THE FRAGRANCE INDUSTRY IN INDONESIA