VIVIANE EVELYN HARYANTO

2501965992

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT TOOMOCH! THROUGH A CUSTOMER ENGAGEMENT ANALYSIS APPROACH TO BRAND LOYALTY MEDIATED BY BRAND ATTACHMENT, CUSTOMER TRUST, AND CUSTOMER SATISFACTION ON SOCIAL MEDIA PLATFORMS FOR DESSERT BRANDS IN INDONESIA.