GHEFIRA NUR LUTFIAH

2501967953

Degree Strata 1

Program/Study Program Management

Faculty/School BBS Undergraduate Program

THESIS TITLE "THE INFLUENCE OF FLASH SALES, ONLINE CUSTOMER REVIEWS, AND CELEBRITY ENDORSERS ON IMPULSIVE BUYING BEHAVIOR DURING THE LIVE STREAMING OF SKINCARE BRAND XYZ AMONG GENERATION Z IN THE JABODETABEK AREA"