BINUS @
Greater Jakarta
Bandung
Malang
BINUS Graduation
More
Graduation
Wisuda 73
GHEFIRA NUR LUTFIAH
GHEFIRA NUR LUTFIAH
2501967953
Degree
Strata 1
Program/Study Program
Management
Faculty/School
BBS Undergraduate Program
Campus
BINUS
@ Alam Sutera Campus
THESIS TITLE
"THE INFLUENCE OF FLASH SALES, ONLINE CUSTOMER REVIEWS, AND CELEBRITY ENDORSERS ON IMPULSIVE BUYING BEHAVIOR DURING THE LIVE STREAMING OF SKINCARE BRAND XYZ AMONG GENERATION Z IN THE JABODETABEK AREA"
