PHILIP HARSONO

2501973836

Degree Strata 1

Program/Study Program Business Creation

Faculty/School BBS Undergraduate Program

THESIS TITLE BUSINESS DEVELOPMENT OF 7 DAYS COFFEE THROUGH AN ANALYTICAL APPROACH ON THE INFLUENCE OF SOCIAL MEDIA MARKETING ON BRAND AWARENESS, CUSTOMER BRAND ENGAGEMENT, AND CUSTOMER TRUST, AND ITS IMPACT ON PURCHASE INTENTION