RAYVEN TJUT MALIK

2501978364

Degree Strata 1

Program/Study Program International Business Management - Global

Faculty/School BBS Undergraduate Program

THESIS TITLE ANALYZING THE EFFECT OF INFLUENCER MARKETING ON BRAND EQUITY THROUGH BRAND AWARENESS AND CUSTOMER BRAND ENGAGEMENT AS MEDIATING VARIABLES: A CASE STUDY OF K-FASHION ON GEN-Z IN JAKARTA